Corona victim: Asian small apparel industry brands ↣ EasyLifeRule

Coronavirus has had a devastating effect on the world economy. This loss is increasing day by day due to long lockdown and stoppage of human life. Asia’s small apparel brands are not far from this loss. These fashion brands are facing serious losses.

Such information has come up in the BBC report.

The BBC report mentions Malaysian-based clothing brand Mimpy Kitar. For Nurul Zulkifli, the founder of this organization, this time is supposed to be the busiest and most profitable time of the year. With the Muslim world’s biggest festival, Eid, its Islamic clothing is usually a big business, with 90 percent of its sales being Eid-centric. But the lockdown has stalled the process.

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He told the BBC it was like Christmas, where people shop the most and sell the same year. But coronavirus has halved these sales.

First disrupted its supply chain in China. He said the situation was similar in Malaysia and the United Kingdom.

Its brand stores across Malaysia were forced to close, as did the stock at Trending Notting Hill in London.

In fact, the Corona epidemic has affected large and small clothing and fashion brands worldwide, not just here.

A recent report by consultancy firm McKinsey & Co. predicts that global fashion / apparel industry revenue will fall by 30 percent this year, to 40 percent due to reduced supply of luxury goods.

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It further predicts that if the lockdown continues for another three months, more than 60 percent of brands across Europe and North America will be in crisis.

The biggest losers among these are the small fashions of Asia. Because they have no cash or investors to deal with the crisis.

Another such small fashion brand is the Singapore-based label Aces, which faces the same challenge as the Mimpy Kita.

As a sustainable and environmentally conscious fashion, Aces started in New Zealand in February with pop-ups and event supplies. The company was doing quite well in the beginning. It is now locked down in New Zealand and the supply of unneeded items is banned in New Zealand as well as in Singapore.

Alicia Tissi, the founder of Aces, says that there is more to people’s minds than shopping and fashion. These issues have definitely affected people because of the lockdown. They think that in this difficult time they will spend more money in any sector and will not do it. In this situation, our small industries are really at a loss.

Their policy has recently shifted to PPE production, with Mimpy Kita facing mainstream losses.

Nurul Rizulkiflik said, “I am not sure what will happen to us if the sales stop like this.” But we will do our best to turn around. ”

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